INC MAGAZINE - May 24 - myYearbook is one of the 25 most-trafficked site in US. It was founded in 2005 by siblings Catherine and Geoff Cook. In 1997 Geoff started two sites EssayEdge.com and ResumeEdge.com. He sold the sites to Thomson Corp. in 2002. At that time Catherine came up with her idea putting school's yearbooks online. Geoff left Thomson, invested 250K and became myYearbook's CEO. After the launch, 400 people signed up in 1 week. They started thinking of ways to engage users with games and quizzes that appeal to teenagers. By mid-2006 myYearbook had one million users, mostly due to viral growth, but they weren't making any money at all. They raised $4.1M in 2007. In 2010, myYearbook generated $23M revenue, but 85% of users were in North America. Winners tend to be global brands, so they started looking for ways that myYearbook could span the world. In 2011, they we were approached by Quepasa to be merged with myYearbook. It was a $100M deal - $18M in cash, the rest in stock. Geoff is now Quepasa's COO. Since yearbooks don't matter much outside of the U.S., they just announced a new name: MeetMe.
by Liz Welch
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