VANITY FAIR - May 6 - The sale of Instagram to Facebook for $1 Billion in 2012 was the ultimate Silicon Valley fairy tale: 18 months from launch to offer. Instagram had just 13 employees at the time and managed to attract 30M iPhone. It launched on October 6, 2010 by Kevin Systrom and Mike Krieger. On that first day, the app had 25K users, and it grew exponentially from there. By February of 2011, Benchmark was leading a $7M Series A round of funding, which valued Instagram at $25M. While Krieger manned the tech operations, Systrom focused on product improvements and fielding interest from big companies looking to buy Instagram. Chief among the suitors were Dorsey, at Twitter, and Zuckerberg, at Facebook. At the same time, Systrom got a call from another young and aggressive venture capitalist, Roelof Botha, of Sequoia Capital, an investor in Tumblr. He committed to $50M in new funding. Then Twitter proposed to Systrom to buy Instagram for $500M - a combination of restricted and common stock—but no cash. The offer was turned down. Zuckerberg wouldn’t take no for an answer. What probably clinched the sale was one of the key promises to allow Instagram to operate relatively independently within Facebook. But then Instagram introduced new terms of service, prepared by a Facebook lawyer, which quietly allowed the company to access users’ photos for advertising purposes. Surprisingly Instagram’s user numbers grew during this period.
by Kara Swisher
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