VOX.COM - Sep 27 - A brand-new social networking startup - Ello - has gone viral. The new version of Ello launched in April 2014. The site went viral after the Daily Dot published an article titled "The great gay Facebook exodus begins." Almost immediately, new members were flocking to the site at a rate of 4K new users an hour. By September 25, 31K people were joining Ello every hour. People genuinely dislike Facebook for a lot of reasons, including ads. An ad-free social network that doesn't sell users information is a welcome alternative. But the main reason is apparently Facebook's naming policy. Many LGBTQ people change their names on Facebook to protect themselves from harassment.