Social Network Marketing to Reach $2.5 Billion in 2011

MARKET WIRE -- May 9 -- eMarketer has increased its estimate of US ad spending on social networks to $900 million in 2007 due to increased revenue projections for Facebook and additional spending on niche and marketer-sponsored social networks. Between 2007 and 2011, US ad spending on social networks will grow 180% to $2.5 billion. MySpace is estimated to generate $525 million in the US this year. Facebook is expected to generate $125 million. The two account for 72% of US social network ad spending in 2007 and 75% in 2008. FULL ARTICLE @ MARKET WIRE

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