THE INDEPENDENT -- Aug 8 -- Disney just paid $700 million for Club Penguin, the Facebook for six-year-olds. Rupert Murdoch spent $580 million for MySpace two years ago. Some social networks are able to charge fees, whereas others rely on advertising dollars. How much are these companies really worth and what exactly does a company get for its advertising dollar? FULL ARTICLE @ THE INDEPENDENT
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Mar 5-6, 2012 in San Francisco - The Game Dynamics For Brands Summit
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