SAN DIEGO BUSINESS JOURNAL -- Nov 5 -- While MySpace and Facebook fight over the world, Loop'd, which launches today, is going for a sliver and very profitable segment: niche sports. The focus of Loop'd is on three sporting categories: motor, as in motocross; extreme or action sports such as surfing and skateboarding; and endurance sports such as triathlons and running. The site already has 4 major sponsors, Monster Energy Drinks, Pacific Sunwear, Oakley Inc and Surfer Magazine. FULL ARTICLE @ SAN DIEGO BUSINESS JOURNAL