VENTURE BEAT -- Dec 30 -- Going.com is all about "what's happening?" and "who's going?" in Boston, New York, Chicago, San Francisco, and Los Angeles. Miami will be added shortly. Events range from band tours to nightlife, restaurant openings, rock climbing, marathon training and lots in between. According to comScore, the website had 424,000 unique visitors in November. Going.com has also expanded into ticket sales. Other players include Zvents, Eventful, Upcoming.org and Down2Night. MingleNow, Judysbook and Attendio have fallen away. FULL ARTICLE @ WRAL