Entrepreneurs Think Niche With New Social Networks

MIAMI HERALD -- Feb 5 -- SplashVision.com is a social network for people who work and play on the water. Can this new site be successful with so many other established social networks in cyberspace? Mark Brooks, editor of Social Networking Watch, said it's ''very difficult'' for social networks to be successful, unless it is a niche or does something very different. There is a growth of smaller, more focused social networks popping up. And there's especially a need for one to target the original Facebook users -- a college-only audience", Brooks said. "At some point, students are not going to want to hang out where their mothers are.'' Collegetonight.com is trying to be just that, but with a twist. It's more about letting your real-life college entourage know where everyone is hanging out. ''It's not about being a social networking site,'' said Zachary R. Suchin, chief executive of College Tonight. "It's about a social network.'' FULL ARTICLE @ MIAMI HERALD