Social Networks Are Not For Advertising

BIZREPORT -- Mar 3 -- According to a year end report from WPP Group's marketing and communications services, social networks worked well for public relations but didn't have the same effect on advertising efforts. WPP found that more of their clients were interested in keeping consumers updated on company changes, events and specials and that social networks were a good way to do this. However, advertising on social networks was not as popular, leading the company to deduce that social networks are helping businesses but in a different way than originally thought. FULL ARTICLE @ BIZ REPORT