EMAIL INSIDER -- May 29 -- The
email marketing industry's love-hate relationship with social networks
continues. Social networks were talked
about it during the Email Insider Summit last week. According to ExactTarget's stats 72% of
respondents prefer to receive opt-in promotional messages
via email, while 0% prefer them via SNS. As more people replace their cellphones with smartphones,
more will make the transition from SMS to email on their mobiles. It's also no secret that
Yahoo and Gmail are both working on adding more SN
functions to their email platforms. Meanwhile, email clients are already starting to do double-duty as
RSS readers. But while promotional messages are welcome in the email
inbox, 0% welcomed promotions in their RSS inbox. FULL ARTICLE @ MEDIA POST
Recent Comments