PHONECONTENT.COM -- May 1 -- New analysis from Frost & Sullivan gives an insight into U.S. Mobile Social Networking Markets, finding that revenue from on-deck mobile social networking services in the U.S. expect to reach $ 412 million in 2012. Additional revenues can also be expected from mobile advertising. "While the extension of popular online social networking communities onto mobile phones is a major growth driver, it is unreasonable to expect the same level of functionality as is offered through the PC," notes Frost & Sullivan Senior Analyst Vikrant Gandhi. "Mobile social networking services clearly need to be targeted toward mass-market phones in order to gain traction." FULL ARTICLE @ PHONECONTENT.COM
Mark Brooks: The Mobile Social Networking and Business Networking conference in San Francisco in July will cover this topic further.