MASHABLE -- June 8 -- Meebo is announcing its new marketing platform that will make branding
through the Meebo chat client a little bit easier. The platform allows third parties to create interactive applications
to be used with Meebo's chat tools. There will also be
more extensive data collection, so participating brands can better
track user behavior and content uptake through Meebo. The launch partners for the new marketing platform are some heavy
hitters, including Sony Electronics, Universal Pictures
and the band Weezer. FULL ARTICLE @ MASHABLE