Meebo's Marketing Platform: Easy For Advertisers

MASHABLE -- June 8 -- Meebo is announcing its new marketing platform that will make branding through the Meebo chat client a little bit easier. The platform allows third parties to create interactive applications to be used with Meebo's chat tools. There will also be more extensive data collection, so participating brands can better track user behavior and content uptake through Meebo. The launch partners for the new marketing platform are some heavy hitters, including Sony Electronics, Universal Pictures and the band Weezer. FULL ARTICLE @ MASHABLE

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