Kevin Bacon's SixDegrees.org

WSJ -- July 14 -- A number of charities are starting to use online networks. People are 100 times more likely to donate when asked by a friend or family member than an anonymous solicitation, according to a recent survey by the blog About Micro-Philanthropy. Charitable-networking sites are reaching a group of people, typically in their 20s, 30s and 40s, who haven't previously been donors. The goal isn't to have someone give $10m to a specific cause; it's to "reach out to a million people and have them each put $10 on their credit card," says Kevin Bacon, the actor. Mr. Bacon founded one of the first big charitable-networking sites - SixDegrees.org. On the site, people set up "badges" that show their name and the cause they're raising money for. Someone clicking on the badge gets access to information about the cause -- plus, perhaps, a video appeal -- and can immediately donate money via credit card or the PayPal service. FULL ARTICLE @ WSJ