Facebook Dominates UK Social Networking
BRAND REPUBLIC -- July 23 -- Facebook dominates UK social networking
with 45% of the market. According to Hitwise this is an 188% increase
compared with a year ago. Bebo.com is ranked second by Hitwise with a
market share of 25%.
In the US it is ranked 5th with just over 1% of market share down 41%
on last year. MySpace.com is ranked third with a market share of 15%.
Together, the big three social networks account for just over
85% of the UK SN market leaving only scraps for smaller
rivals. FULL ARTICLE @ BRAND REPUBLIC
Mark Brooks: Will the market fragment, or will the big boys
continue to own and build market share? The short answer is both!
Users will use the majors, and niche sites, in unison. As they become
more sophisticated, and as other niche sites come into existence they
will be lured into using niche sites in combination with the likes of
MySpace, I think. What do you think? Your comments please?
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