INFORMATION WEEK -- July 9 -- Google says it is testing new ideas on
YouTube and still learning what works when it comes to ads. According
to a report in The Wall Street Journal, ads on YouTube have not
performed as well as expected and are likely to bring in about $200m
this year. IDC
last month said that it expected worldwide spending on Internet
advertising to total $65.2 billion in 2008 and that it anticipated 15%
to 25% annual growth through 2011, when Internet ad spending is
projected to reach $106.6 billion worldwide. Back in August 2006,
Google signed a deal with Fox Interactive to
run ads on social networking site MySpace for more than three years. As
part of the deal, Google guaranteed Fox Interactive a minimum of $900m.
It remains to be seen whether Google's bet will pay off. FULL ARTICLE @ INFORMATION WEEK
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