TECH CRUNCH -- July 22 -- Nobody
can make money on social network ads. Even Google is having a hard time. Lookery, an ad network for social apps on Facebook and
elsewhere, is renewing a promotion, guaranteeing 15c per thousand
page impressions to app developers who sign up. With two ads per page,
that comes to 7.5c CPM. Back in
January, Lookery was offering 12.5c CPM. Other social app ad networks, such as Social Media, are commanding
~50c CPM by focusing on higher-quality
inventory. FULL ARTICLE @ TECH CRUNCH
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