Lookery Cut Its Ad Rates In Half

TECH CRUNCH -- July 22 -- Nobody can make money on social network ads. Even Google is having a hard time. Lookery, an ad network for social apps on Facebook and elsewhere, is renewing a promotion, guaranteeing 15c per thousand page impressions to app developers who sign up. With two ads per page, that comes to 7.5c CPM. Back in January, Lookery was offering 12.5c CPM. Other social app ad networks, such as Social Media, are commanding ~50c CPM by focusing on higher-quality inventory. FULL ARTICLE @ TECH CRUNCH

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Comments

[Mark]

Lookery not doing well based on their approach paints a wrong picture for social media advertising. Everywhere I go, people talk about how the social ad is not doing well. They give examples of lookery buying the market, and now giving the market away. Lookery needs to rethink its approach for the sake of the industry.

[Mark]

...another point. I'm of the mindset that PR should be for good news. Lookery is taking the approaching of "spraying" the market with its PR push.

Lookery. Apply PR when you have something good to say. Guaranteeing (i.e. buying the market) and 2-for-1 promotions (giving the market away) sounds good to a 2 year old, but any older than that, people will say, hey, there is a huge problem here.

circa 2000 for Lookery.

[Scott Rafer]

@Mark

It is good news for the publishers who are putting a lot of new impressions in our system. High-volume publishers who put billions of pages in front of Facebook and Myspace members who love their apps are our constituency -- not the agencies and brands who pay higher prices to other networks.