SNS Use Impact Effectiveness Of Email Marketing

INTOMOBILE -- Aug 11 -- JupiterResearch has found that rising popularity of SNS and other forms of communication including text messaging and mobile phone use are beginning to impact the effectiveness of email marketing, particularly the numbers of consumers that say promotional messages inspired purchases. 22% of email users said they use SNS instead of e-mail. In 2007, 51% of users said email inspired at least one online purchase, and 47% said the same for off-line purchases. However, in 2008, the share of email users fell to 44% for online purchases and 41% for off-line purchases. FULL ARTICLE @ INTOMOBILE

Mark Brooks: SNS is the new email for many people.  It would just be nice to see SNS email that’s more feature rich, or more integrated into the likes of Yahoo Mail, Gmail and Hotmail.