YouTube To Squeeze More Money Out Of Homepage

TECH CRUNCH -- Aug 28 -- You'll notice very few ad units while surfing YouTube but the homepage is different since it merely displays thumbnails that may lead to infringing content. And it has capitalized on that page by selling a video ad unit in the upper right-hand corner for $175,000 per day. YouTube is about to focus even more intently on leveraging its homepage for profit by selling large format ads that expand to fill the whole page. The ad unit, expected to come in the following weeks, will start at a price of about $200,000 per day with rates increasing in the Fall. FULL ARTICLE @ TECH CRUNCH

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