YouTube To Squeeze More Money Out Of Homepage
TECH CRUNCH -- Aug 28 -- You'll
notice very few ad units while surfing YouTube but the homepage is different since it merely displays
thumbnails that may lead to infringing content. And it has capitalized
on that page by selling a video ad unit in the upper right-hand corner
for $175,000 per day. YouTube is about to focus even
more intently on leveraging its homepage for profit by selling large
format ads that expand to fill the whole page. The ad unit, expected to
come in the following weeks, will start at a price of about $200,000
per day with rates increasing in the Fall. FULL ARTICLE @ TECH CRUNCH
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