SNW INTERVIEW -- Nov 15 -- Keibi works with online communities to help them keep their sites clear of rogue images and
content. Here’s my interview with the CEO. - Mark Brooks
What is Keibi’s founding story?
Keibi
was started by Pierre Grenier who is in charge of our product
direction. He had worked at Piczo, which is a social network, and he
was on loan from one of Piczo’s investors. He was so excited and
overwhelmed by all the user generated content that he started thinking
about systems that could be useful for companies that have a lot of UGC on their sites.
Who are your clients now?
We
have several clients on the social network side such as Piczo, Bebo,
RockYou and also on what we call the brand side, which is Coca-Cola, ESPN,
Nokia, and others. We also are starting to attract agency clients, who
are helping those brands build out their social media strategies and
programs.
How do you work with social networks? How can you help them enhance their communities?
Our
system is really designed to help social networks enforce their terms
of service. We are providing an industrial strength application the
enables human moderation teams to quickly go through massive quantities
of UGC and make quick decisions on whether particular content runs afoul of these terms of service.
A lot of dating and social networking sites have groups of people that go through the content and approve profiles. It’s a huge element of what they have to do on a day to day basis. That’s what our system does for them.
So does this work with all communications and also photographs?
Yes,
we support all the major types of data including images, animations,
videos and text posts. We deal with the videos in a similar way to the
images. As the images or videos come in, we grade them against
different abuse categories such as pornography, violence, gore and
drugs. In the case of videos, we extract frames from every few seconds
of the video and run those through our analyzer.
How much would the Keibi solution cost to a typical social network with 3 to 5 million unique a month?
Our
pricing is fundamentally based on the amount of content they want to
have reviewed. We offer our product on a subscription basis, so it’s a
monthly fee and that’s for an unlimited numbers of moderators that need
to use it. Also if they don’t have moderators, we’re able to provide
turnkey moderation that includes the technology as well as human
moderation teams.
Are there any new or recent products enhancements that you would like to tell us about?
We’re
finding that an increasing number of our customers want to do more text
moderation so love the text moderation functionality. So over the last
couple of months we’ve done most of our work in the text area. In the
future we’re looking at adding copyright detection functionality into
the product as well.
