Yelp.com Offers To Play Up Positive Comments

THE PRESS DEMOCRAT -- Nov 17 -- Yelp lets people share their reviews about businesses and has become a popular search tool to find shops and services. Yelp has launched an aggressive telemarketing effort to get more advertisers on its site. Condra Easley, co-owner of Patisserie Angelica, said she was told that for $300 a month she could rearrange the reviews about her pastry shop so the bad ones would drop to the bottom. But businesses cannot pay to rearrange reviews, according to Yelp's Web site. Yet other owners have said they were told the same thing by Yelp's telemarketers. FULL ARTICLE @ THE PRESS DEMOCRAT

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