TECH CRUNCH -- Apr 30 -- As Hulu continues its spectacular
rise in popularity, it just got major buy-in from yet another major media
company. Disney is now an investor, joining News Corp and NBC (along with
private equity firm Providence Equity Partners). Each of the three media
companies now reportedly own 27% of Hulu. As the initial exclusivity for NBC
and Fox content expires, Hulu will be adding Disney/ABC videos and TV shows to
its distribution mix. Hulu is becoming the preferred distribution channel for
the big media companies. But if Hulu does become the de facto distribution
vehicle, the TV and movie companies who are not part of the partnership will be
at a disadvantage. Companies like CBS and Time Warner have to consider joining
as well. FULL ARTICLE @ TECH CRUNCH