TECH CRUNCH -- Apr 8 -- Starting today, YouTube is beginning to roll out its AdSense For Video ads on claimed content. AdSense for Video ads are contextually targeted to the title, text, and tags on the video, or they can be targeted more broadly by genre. This is just one dial YouTube is turning up as it seeks to shed its cost-center status within Google. Other efforts at YouTube include click-to-buy links, paid downloads, and paid search results. FULL ARTICLE @ TECH CRUNCH