Marketers Like Social Media For Direct Marketing

RESEARCH BRIEF -- June 24 -- StrongMail Systems, released new survey data that points to the emergence of social media as a direct marketing channel and a significant planned investment in email marketing and social media programs in the second half of 2009. The survey revealed that social media is a hot initiative with email marketers, with 66% planning to integrate the two channels in 2009, and 48% who have already formulated a strategy for achieving this initiative. Of marketers planning to increase budgets in 2009, 83% will increase spend in email marketing, followed by social media at 62%. FULL ARTICLE @ CENTER FOR MEDIA RESEARCH