TECH CRUNCH -- June 11 -- In 2008 the total European online advertising
market, or at least the 19 markets analyzed by IAB Europe and PwC, was
worth €12.9 billion (approx. $18 billion) with a like-for-like growth
rate compared to 2007 of 20%. For comparison, online advertising grew
10.6% in the US in 2008 and was worth €16.6 billion ($23.4
billion). 2009 is set to be a difficult year for online advertising. In
the U.S., IAB reported that online advertising declined 5% in the first
quarter of 2009 to $5.5 billion, compared to the first quarter of 2008.
Industry revenues were down an even steeper 9.8% sequentially from the
fourth quarter’s $6.1 billion. FULL ARTICLE @ TECH CRUNCH
This post also appears on OnlinePersonalsWatch.
