Social Media Marketing Spend To Hit $3.1 Billion By 2014

MASHABLE -- July 9 -- Forrester Research is out with their Interactive Marketing Forecast for the next five years, and estimates social media marketing to grow at an annual rate of 34%. Forrester estimates that $716m will be spent on the medium this year, growing to $3.1 billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile, but still just a fraction of the size of search or display advertising ($31.6B and $16.9B, respectively). FULL ARTICLE @ MASHABLE