Tweetraising: The Potential For Charities On Twitter

TECH CRUNCH -- July 5 -- In addition to building awareness, Twitter has potential to raise charitable contributions. One of the more successful initiatives launched in the Twittosphere was February’s global Twestival, which raised over $250,000 for charity: water, a non-profit organization devoted to bringing clean drinking water to developing nations. Tweetsgiving, another Twitter-based charitable initiative raised over $10,000 in just 48 hours in Nov '08 to fund a new classroom for a school in Tanzania. Some may argue that the thousands raised through social media sites doesn’t match the millions raised through traditional tactics, including direct mail and events. This isn’t to suggest that Twitter will replace conventional ways of fundraising, but it provides a low-cost, yet engaging way to diversify a charity’s fundraising efforts. And in this economy, diversification is too important to ignore. FULL ARTICLE @ TECH CRUNCH

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