Second Life Claims Social Network Crown

THE INDUSTRY STANDARD - Sep 27 - Second Life Residents spend an average of ~100 minutes inworld per visit. The equivalent of more than $1 billion has been transacted between Residents in Second Life, who purchase virtual goods and services from one another. The inworld economy grew 94% YOY from Q2 2008 to Q2 2009. Now at ~$50M each month in user-to-user transactions, the Second Life economy is on an annual run rate of more than a half billion US dollars, making Second Life the largest virtual economy in the industry. FULL ARTICLE @ PC WORLD

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