TECH CRUNCH - Oct 5 - Skype is set to announce the official roll-out of its
click-to-call advertising service with European Directories, one of the
largest local business directory services in Europe. This turns the
actual phone number into an ad. Click it, and you call the business you
were looking for, and the call is paid for by either the business or
the Yellow Pages partner. FULL ARTICLE @ TECH CRUNCH
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