Women Flock To Social Networks

FAST COMPANY - Oct 5 - Far more women than men are flocking to Twitter, Facebook, and MySpace. 64% of MySpace users, for example, are female. Mark Brooks, a social networking and online dating analyst, says safety may be a driving factor. Pew Research reported that 20% of adults on social networks are there for dating, while 49% are there to make new friends. "Online dating sites offer a level of anonymity, but on social networks, you can see a person's friends, how they interact," says Brooks. "More and more we're defining ourselves by the company we keep on social networks. It creates a sense of accountability, of safety." Harvard Business School reported that men are much more likely to reciprocate relationships on Twitter than are women. Compared to other social networks, Twitter offers much less information about its users. That decreased level of accountability could be the reason that fewer women forge new relationships on Twitter. FULL ARTICLE @ FAST COMPANY