Marc, tell us a bit more about how you started Tungle.
I started Tungle four years ago, with the purpose of solving a problem
for business people to meet. Specifically, to avoid all the back and
forth emails that people have to go through to find the time to meet.
I first encountered Tungle several months ago, and it was
just after I had one of my administrators start to look after my
meetings. It was the one and only task that she’s ever torn her hair out
trying to execute. So we started using Tungle. So, as a testimonial,
we’ve been really happy with it at Courtland Brooks.
And I’m sure you’ve had countless other companies talk similarly. So
what kind of companies are you targeting with this service?
It’s not a specific size or industry that we’re targeting. Our most
avid users are the people that are externally facing. People that have a
lot of meetings with people outside of their business. The majority of
our users are sales people, people in biz dev, executives that don’t
have executive assistants, consulting firms, and so on.
Why don’t you charge for it?
We’re not avert to
making money. However, we are going to offer a premium service in a
couple of months. We think that there’s an opportunity right now to
become the primary scheduling service across all companies and
platforms. There’s over 500 million people that use electronic
calendars today and none of them, except for those using Tungle, have a
solution that works for them to help them schedule meetings. So our
goal is to spread quickly, and to capture as many of those 500 million
people that are using electronic calendars as possible.
We haven’t spent anything in terms of marketing. Our users are our
sales people. When you become a Tungle user, you use it with other
people. They do not need to sign up to Tungle, but often time they like
the experience so much that they end up converting and becoming Tungle
users. So the service has a pyramid effect. This keeps our cost of user
acquisition very, very low.
How many users do you have?
We are going to
announce that shortly. But what I can tell you today is that we’ve been
growing at the pace of 20 to 30% every month. So it’s growing quite
rapidly.
Who is your main competition?
We don’t see other
companies as our competition. Our primary competition is email and
phone calls. We need to be faster and simpler than picking up the phone
or sending an email.
The ideal way for people to use Tungle is to allow Tungle to
hook into the calendar directly. I’ve hooked it up with Gmail – in my
case. What other services do you work with, currently?
We
work with Google Calendar, Outlook, IBM Notes, Domino Servers, Yahoo
Calendar, Blackberry Calendar, Windows Live Calendar, your TripIt
calendar, you name it.
The investment community is definitely paying attention to
Tungle, along with some pretty impressive advisors that you just brought
onto the team. Can you tell us more about that?
When we
launched our service in May of 2009, we were VC-backed. We’ve got some
great investors behind the company. But we also had some really
high-profile users using Tungle, that we didn’t even know about, and
they reached back out to us to say, “Hey, we’re fans of you guys, how
can we help you?”
So we put together an advisory board of these people including Robert
Scoble, Scobleizer, Ellen Levy, the VP of corporate strategy at
LinkedIn, Don Dodge from Google, Dave McClure, who has closed his 500
Hats Fund recently, and also Scott Stratten, who is an expert in viral
marketing.
What are your goals for 2010 through 2011? Where would you like to be with Tungle for the end of 2011?
If you look at calendars today, they’re very boring and they all look
the same. Because we work with all these leading calendar applications,
there’s so much that can be done. Your calendar has the potential to be
something very intelligent. Your calendar is probably the first to
know that you’re going to San Francisco, for example. Now as soon as
you put that information into your calendar, you’ll probably need a
flight, hotel and a car. Also you would probably have some free time in
between, and there’s certain people that you may want to meet that you
weren’t even thinking of meeting. So ideally your calendar can start
doing some work for you. So you’re gonna see some development in that
aspect.
This interview also appears on OnlinePersonalsWatch.