TECH CRUNCH - Apr 24 - myYearbook shifted its focus more towards games and introduced a live video chat feature. The site has managed to keep the unwanted live porn vids to a minimum. In a Q&A with myYearbook CEO Geoff Cook, he explains the strategies he used to get there.
Q: When you decided to add live video chat to your site, what were you thinking?
A: While we were bothered by the content, the visceral social experience that Chatroulette represented was compelling. Since launching in January 2011, we’ve grown to 750K video chats a day with 100 times less nudity than Chatroulette a year ago.
Q: How did you do it?
A: The core of our abuse-prevention approach is a system that enables us to capture and analyze thousands of images a second from the hundreds of thousands of daily streams.
Q: What did you find out from this process?
A: One early finding was that images with faces are 5 times less likely to contain nudity than images without faces. This is useful information because open-source facial recognition is relatively advanced while other-body-part detection is much less so. As a result, it is possible to use the presence of a face to limit some of the human review problem.
Mark Brooks
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