THE DAILY BEAST - Apr 30 - The site now hosts about 53M blogs. It’s an entire universe of people trying to build their personal “brands”—and it’s all free. With its costs growing rapidly, the company on May 2 will launch its first major revenue scheme, allowing some users to pay for placement on the site’s main page, which could be seen by Tumblr’s 110M monthly visitors. Tumblr’s move will not just test the loyalty of its fans or the talents of its founder, 25-year-old Internet tycoon David Karp. If successful, it will provide a way for brands to connect with consumers that is more nuanced than your average Internet ad. It would also delight investors, who have poured ~125M into Tumblr. The company has come a long way from two employees in a tiny Manhattan office. It now occupies two floors in a loft building in Manhattan’s tony Gramercy neighborhood. Last fall, Tumblr took in an additional $85M in funding and the site has hired ~90 people in the last year.