MARKET WATCH - Jan 16 - The number of Americans using Facebook fell by ~1.4M in early December, according to new data from social media monitoring company SocialBakers. "Facebook is possibly getting to a point where the less engaged part of the audience doesn’t visit every 30 days,” says SocialBakers CEO Jan Rezab. The increased advertising on the site and new experimental fees may be grating on some users’ nerves, experts say. Earlier this month, for example, Facebook tested charging users to send a message to someone outside their “friends” list. And in October, it rolled out the option to promote posts to more friends for a $7 fee.
by Quentin Fottrell
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