TECH CRUNCH - Aug 20 - Instagram has updated its brand guidelines to ban apps that feature either the word ‘Insta’ or ‘Gram’ in their names. Though the Instagram name itself has always been protected by trademark and by the company’s API guidelines, the terms ‘Insta’ and ‘Gram’ have not. In fact, until the recent changes to the brand policies, use of those terms were actually encouraged by Instagram’s API documentation. You could use ‘Insta’ or ‘Gram’, but not both together in the name of the app. Statigram, Luxogram, Webstagram, Gramfeed, Instadrop, Instagallery and dozens more use either phrase. All of them will need to be re-branded entirely under the new rules. Statigram especially is a very useful tool that offers a host of statistics about your Instagram account that are not surfaced by Instagram itself.
by Matthew Panzarino
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