BUSINESS2COMMUNITY - Dec 15 - 92% of business owners now recognize the need to invest in social media as a necessary part of their business. In 2013, that number was 86%. Another prominent social media trend of 2014 was the success of image-centric networks. Retention rates for Pinterest have been incredible. Instagram also continues to rise in popularity. The final trend of 2014 is the rise in micro video. Some trends from 2014 will spill over into the new year but consuming information on smartphones and tablets will really take off in 2015. Mobile users are also making in-store purchases. Companies like Starbucks are creating their own system for payments, including a rewards program, and we expect more and more companies to follow suit.