MASHABLE - Dec 4 - Half of Twitter's unique visitors in October were under 35 years old. By contrast, two-thirds of LinkedIn's unique visitors were older than 35. After the age of 44, Facebook usage starts to outpace Twitter usage.
THE DRUM - Nov 20 - Only 35% have reported abuse on social networks. A survey of 5,517 UK citizens found that one in 12 of users have suffered trolling on social media. More users of Ask.fm (15 per cent) had experienced abuse than any other network.
TECHLICIOUS - Oct 14 - According to mobile testing firm SOASTA, 84% of us check an app the first thing in the morning. Checking email is the most popular morning activity (67%), followed by checking the weather (45%) and signing on to Facebook (40%). Only 3% of us check our online dating profiles.
This post also appears on OnlinePersonalsWatch.
RESEARCH BRIEF - Oct 10 - According to Pew Research, 63% of cell phone owners now go online using their mobile phones. Since 91% of Americans are cell phone owners, this means that 57% of all Americans now go online using a mobile phone. 85% cell owners ages 18-29 use their phones to go online.
by Jack Loechner
See full article at Center for Media Research
TELEGRAPH.CO.UK - Sep 20 - The average Briton will spend a total of 14 minutes each day, or 86 hours in a year, looking at strangers’ social media profiles, according to new research by money saving site www.VoucherCodesPro.co.uk. 72% of respondents would check up on ex-partner’s new love interests, the majority, (66%), were women.
This post also appears on OnlinePersonalsWatch.
I AM EXPAT - Aug 19 - Social networks are very popular in the Netherlands, with on average 85% of the Dutch internet audience (10M people) using one of them in recent months. Facebook is the most popular, with over half of the whole Dutch population using it. Second most popular is LinkedIn followed closely by Twitter. The Dutch social network Hyves is most popular with older users, with two-thirds of their users over 35, while half of Tumblr’s users are under 35.
MOTLEY FOOL - Aug 13 - Chinese social networking is skyrocketing on PC and mobile, according to iResearch Consulting Group. Social networking service (SNS) penetration now reaches 94% of users on desktop. SNS is now the fourth-largest source of traffic online after IM, online video, and search. iResearch found that Tencent leads the app rankings. As of May 2013, Tencent's WeChat hit 440M hours spent per month. SINA comes in second with its Weibo platform with 170M hours per month spent.
TELEGRAPH.CO.UK - Aug 12 - On a typical ten-day holiday, teenagers are glued to smart phones, laptops or tablets for a ~20 hours. Facebook and texting are among the most popular activities, but one in 10 like to upload holiday pictures to Instagram and 40% are hooked on online games.
COMPUTER WORLD - Aug 12 - Kiwis spend 7.43 hours a month on sites like Facebook and Twitter, compared to 7.17 hours for the Australians, and 6.28 hours in the United States, according to Nielsen. Today, 1.7 billion people – one in four people on the planet – are on social networks. ~50% of social media users look to their networks to find out what they should buy.
by Ulrika Hedquist
See full article at Computer World
SB WIRE - Aug 8 - The latest report "Enterprise Social Networking/Software Market - Global Advancements, Demand Analysis & Worldwide Market Forecasts (2013 – 2018)" says the global ESS market is estimated to grow from $ 721.3M in 2012 to $6.18 billion in 2018. This represents a compound annual growth rate (CAGR) of 44.9% from 2013 to 2018. High Tech & Telecommunication vertical continues to be largest adopter for ESS solutions. North America is expected to be the biggest market in terms of revenue contribution.
CNET NEWS - Aug 5 - Total usage among U.S. adults is up from 67% in December 2012 to 72% in May 2013, with more older people signing up. Pew found that 67% of social networkers are Facebook users. Twitter usage among U.S. adult users grew from 8% in November 2010 to 18% in May 2013.
TELEGRAPH.CO.UK - July 22 - Office workers spend an hour a day doing personal admin at their desks, a study has found. Online banking is the most common personal task Brits carry out at work with more than a third admitting they regularly check their bank account from their desk.
THE NEXT WEB - July 18 - The number of people in the UK using Facebook from their mobile has increased 22% since June last year. Facebook says that the average user now logs in 10 – 15 times per day. In total, the global number of users using Facebook from a mobile was ~751M people, an increase of 54% from the same time last year. ~82% of those users are outside of the US and Canada.
ACCURACAST - July 1 - Generator Research predict that the total revenue of the global social network market will reach $1.8 billion by the end of the year and that we will see an increase of 38% by 2017. This will see the total revenue for 2017 hit $2.5 billion. The report, entitled “Social Networking and Social Media: 2013”, also predicts that the average revenue per user (ARPU) will increase, in addition to the overall growth in revenue. Growing user numbers will make advertising and communication on social networking sites a far more attractive proposition for brands. This will see the revenue of social networking sites increase and it is forecast that total global revenue of social networking sites will hit $30.1 billion by 2017, rising from the $16.2 billion expected this year.
by Gary Stringer
See full article at AccuraCast