Networking Together

WSJ -- July 22 -- Last year, Matt Milletto, director of training for the American Barista & Coffee School in Portland, founded a social network, called Barista Exchange. Since its December launch, the site has grown to about 3,000 members and gets about 15,000 unique visitors a month. Discussion topics range from the best espresso machines to the closing of Starbucks stores. Small businesses are often better positioned to take advantage of social networking than larger businesses because they often seem more approachable and so customers and prospects are more likely to be interested in connecting with them online. FULL ARTICLE @ WSJ