Boomers Embrace Internet Dating And SNS

GANNET NEWS SERVICE -- Nov 1 -- 78 million boomers represent $4.1 trillion in buying power and are embracing the internet, for more than just email. They're looking for dates on sites like Prime.lavalife.com. The fastest growing segment for Match.com are those 50+ (triple since 2000). Boomers are also social networking on sites like Boomergirl, Boomertowne and Eons.com. However, unlike the younger set who tends to use social networking sites to pass time, Boomers find groups of similar sensibilities, share ideas and generate passions for changing social systems. FULL ARTICLE @ BURLINGTON FREE PRESS

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