Social Networking Watch

Boomers Embrace Internet Dating And SNS

GANNET NEWS SERVICE -- Nov 1 -- 78 million boomers represent $4.1 trillion in buying power and are embracing the internet, for more than just email. They're looking for dates on sites like Prime.lavalife.com. The fastest growing segment for Match.com are those 50+ (triple since 2000). Boomers are also social networking on sites like Boomergirl, Boomertowne and Eons.com. However, unlike the younger set who tends to use social networking sites to pass time, Boomers find groups of similar sensibilities, share ideas and generate passions for changing social systems. FULL ARTICLE @ BURLINGTON FREE PRESS

This post also appears on OnlinePersonalsWatch.

Social Networking Sites Take Notice Of Seniors

INTERNATIONAL HERALD TRIBUNE -- Sep 6 -- Think Facebook with wrinkles. Social networking investors and entrepreneurs are targeting parents and grandparents at sites like Eons, Rezoom, Multiply, Maya's Mom, Boomj and Boomertown. There are 78 million boomers - roughly three times more than teenagers and 20-somethings. Internet users over 55 are roughly equal to the 18 to 34 group, according to Nielsen/NetRatings. Seniors have more money, leisure time and loyalty. FULL ARTICLE @ INTERNATIONAL HERALD TRIBUNE