Social Networking Watch

CafeMom Introduces Ad Network

PR NEWSWIRE -- Nov 20 -- CafeMom.com, the online destination for moms, unveils the CafeMom Plus Ad Network, a boutique ad network that targets mom-focused Web sites in a way that provides advertisers the opportunity to expand and double audience reach. The new network enables CafeMom advertisers to reach sites with complementary audiences, such as Greatschools.net, Sittercity.com, Education.com, Baby-Gaga.com, BettyConfidential.com, SavvySource.com and BabySpot.com. FULL ARTICLE @ IT NEWS ONLINE

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CafeMom Raises $12 Million

MASHABLE -- Mar 18 -- CafeMom has closed a $12m financing round co-led by Highland Capital Partners and Draper Fisher Jurvetson, who also led a $5 million round in August. CafeMom is the most trafficked site for women (by page views) according to comScore (Nov '07). According to internal numbers, CafeMom is now seeing 6m monthly visitors and 120m page views. In all, the company previously raised $8.3m from Highland and DFJ, bringing total funding of $20m. FULL ARTICLE @ MASHABLE

CafeMom.com Becomes #1 Site for Women

DBUSINESS NEWS -- Nov 20 -- NEW YORK -- CafeMom.com is the largest and fastest growing social networking site for moms, according to comScore MediaMetrix (Oct. 2007). CafeMom is focused on creating a site for moms where they can come to get advice, feel supported, or just relax. Moms have created more than 15,000 groups. Popular groups include pregnancy, raising boys, recipe swap, photo moms, and marriage and relationships. FULL ARTICLE @ DAILY BUSINESS NEWS

Mark Brooks: The busiest 'hive' on the planet is the student hive. Facebook knows this. The second busiest hive on the planet is new born moms asking each other 'ok, now what do I do with this?' Cafemom knows this. 

CafeMom Brews $5 Million In Funding

ONLINE MEDIA DAILY -- Aug 23 -- This week, CafeMom secured $5 million in a round of funding led by Highland Capital Partners and Draper Fisher Jurvetson. Last month, the site claimed 65 million page views and 1.7 million unique visitors. Current advertisers include Playskool, Disney, General Mills, and Kraft. FULL ARTICLE @ ONLINE MEDIA DAILY

Niche Social Networks Offer Target Practice

AD WEEK -- Apr 11 -- Playskool's ad campaign is on CafeMom, a four-month-old social network for mothers. Niche networks offer a chance to reach specific influencers; Dogster, Catster, Takkle (high school athletes). EMarketer forecasts advertisers will double social-network spending from 2006 to more than $865 million this year, and that some $45 million will be spent on niche advertising. FULL ARTICLE @ AD WEEK