MySpace Goes Mobile in Europe
RED HERRING -- Feb 7 -- Social networking phenomenon MySpace has followed its MySpace Mobile announcements in the United States with news Wednesday that it plans to team up with Vodafone to launch MySpace Mobile in Europe. Vodafone said it will preload the service on selected phones and make it available for download from its Vodafone Live portal. The service will first be offered in the U.K., and be extended to all the major European mobile and Internet markets. The MySpace tie-in with Vodafone follows a similar deal with AT&T's Cingular Wireless service announced last December (see Cingular Teams up with MySpace). In Feb '06 MySpace launched on Helio (see Helio, MySpace Link Youth). Cingular customers pay a monthly subscription charge of just under $3 to use the service. For Helio customers it is free. Neither Bebo, Piczo, or Microsoft's Windows Live Spaces have signed deals with European mobile operators. Vodafone rival 3 launched its Kink Kommunity social network in June '06 allowing users to chat and share photos and videos. By Oct '06 they had 50,000. Orange is developing its own social networking strategy. FULL ARTICLE @ RED HERRING





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