A Smart Social Media Play From Coca-Cola?

READ WRITE WEB -- June 10 -- Coca-Cola quietly launched one of their first social media applications, a bookmarking widget for Facebook called CokeTag. The app allows users to create customizable Flash bookmark widgets linking to link collections on any topic they're passionate about. CokeTag currently only works on Facebook, but an OpenSocial version is planned, to be followed by standalone versions for bloggers and other web publishers. FULL ARTICLE @ READ WRITE WEB

Mark Brooks: Brands need to create ways to virtually hug their users. Advertising is out. People love to buy, but they're tired of being sold to. Advise, refer, inform...and hug, wherever possible.