Even Searches Want To Be Social

SEARCH INSIDER -- Sep 25 -- Social search should be defined as the process by which a site's community of users influences the algorithmic search results displayed for its users. With social search, it's not who you know, but who you share affinities with. Collarity – which runs on publishers' sites and learns from users' search behavior to recommend search terms specific to that site – is one of the few social search engines getting it right. FULL ARTICLE @ SEARCH INSIDER