WALL STREET JOURNAL -- May 21 -- The operator of one of China’s most popular social network, Kaixin001.com, has filed a lawsuit against Oak Pacific Interactive, which started a competing service in October under Kaixin.com. In the suit, Kaixin001.com has asked that Oak Pacific Interactive stop using the Kaixin.com name. Kaixin001.com, was launched in March 2008 and had 20m registered accounts and 700m page views by April 2009. It is best known for its addictive online games. But the rapid growth of Kaixin001.com posed a direct challenge to Xiaonei.com, currently the biggest and most influential social network in China, which also happens to be owned by Oak Pacific Interactive. When Oak Pacific Interactive launched Kaixin.com, it also adopted a layout and game options that looked a lot like those of Kaixin001.com. The new Kaixin.com soon became popular, perhaps in part because some users thought they were logging onto Kaixin001.com. FULL ARTICLE @ WALL STREET JOURNAL
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