Social Networking Watch: News on the Social Networking and Social Media Industry

Loop'd Takes BMX Social In Beijing

SOCIAL MEDIA PORTAL -- July 1 -- Loop'd, a social network for sports fans, is launching a new website specially dedicated to the Beijing 2008 BMX trials, Beijingbmx.com. Constructed in partnership with BMX Mania, the site not only offers fans a rallying point where they can exchange their interest-related experiences and thoughts, but will also feed their discussions with behind-the-scenes games coverage and lifestyle features, real-time news feeds, videos, photos, exclusive interviews and other content. FULL ARTICLE @ SOCIAL MEDIA PORTAL

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Loopt Sues Loop'd Network

MOCO NEWS NET -- June 30 -- Loopt, the mobile social network which is backed by Sequoia and NEA, has filed a lawsuit against Loop'd Network, a social network for action sports athletes and enthusiasts, over alleged trademark infringement, alleging that the two names are too similar and cause confusion. Loopt is asking the court to enjoin Loop'd Network from continuing to use the name, and is also seeking damages and three times the profit that Loop'd Network has earned, PEHub reports. FULL ARTICLE @ WASHINGTON POST

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Loop'd Network – Extreme Sports Social Networking

SAN DIEGO BUSINESS JOURNAL -- Nov 5 -- While MySpace and Facebook fight over the world, Loop'd, which launches today, is going for a sliver and very profitable segment: niche sports. The focus of Loop'd is on three sporting categories: motor, as in motocross; extreme or action sports such as surfing and skateboarding; and endurance sports such as triathlons and running. The site already has 4 major sponsors, Monster Energy Drinks, Pacific Sunwear, Oakley Inc and Surfer Magazine. FULL ARTICLE @ SAN DIEGO BUSINESS JOURNAL