Social Networking Watch

Nasza-Klasa To Merge With Gadu Gadu?

THENEWS.PL - Feb 8 - Digital Sky Technologies, a Russian investment company which holds a 75% stake in Polish social network Nasza-Klasa.pl, is reported to be holding talks with Naspers, a South African company which owns the Polish Gadu Gadu internet messaging service, over the services’ possible merger. Both DST and Naspers declined to comment to Kommersant on the speculation, but it would bring two of Poland’s biggest internet ventures together. There are 27M registered users of Nasza-Klasa.pl and 7M Gadu Gadu users globally. FULL ARTICLE @ THENEWS.PL

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Social Networks Baffle East Europe Media

BUSINESS WEEK - Oct 20 - As Facebook and other social networks explode in Eastern Europe, traditional media outlets are struggling to cash in on the trend. In September, Facebook had 271,000 users in Romania, but Hi5 boasted 2.3M users in a country of 21M. In the Czech Republic, the number of Facebook users has doubled in 2009 to 1.3M, more than a tenth of the country's population. Facebook, which hit the 300M-user mark this year globally, registered a 180% jump in the number of users in Eastern Europe in 2008 over the year before. In Poland, for example, the largest social network, Nasza-Klasa claims to be adding 20,000 new accounts daily. It had more than 11M active users at the end of 2008.Social networking has already stirred massive interest from advertisers. In the Czech Republic, the number of advertisers on Facebook has surged by 30% in 2009, according to Ataxo, an agency that sells ads on search engines. Paid advertising on social networks in the region is still marginal.  In Romania, it accounts for only 1% of online advertising, a market that last year reached 20M euros. FULL ARTICLE @ BUSINESS WEEK

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Bebo Is Hottest Irish Web Search

BELFAST TELEGRAPH -- Dec 10 -- Bebo was the most popular web search this year, while Facebook was the fastest rising search. Nasza klasa, a polish social networking, was also a fast rising search in Ireland. FULL ARTICLE @ BELFAST TELEGRAPH

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