MASHABLE - June 19 - Twitter will acquire SnappyTV, a live video platform, to boost its Twitter Amplify program. Terms of the deal were not disclosed. SnappyTV, founded in 2010, is a cloud-based platform that allows users to edit and share clips from TV broadcasts. The platform is used by many brands and some of Twitter's media partners to share video clips in real-time and through Amplify, a program that lets partners promote TV clips on Twitter. Twitter wants to establish itself as a true social TV service in an effort to boost engagement and attract more TV ad dollars. Twitter acquired two other social TV startups in March.