Social Networking Watch: News on the Social Networking and Social Media Industry

How To Make Money From Facebook Apps

WASHINGTON POST -- Aug 4 -- SocialCash helps developers make money from their social networking apps in two ways. The first is BannerCash, where developers put a slice of code into their applications, which serves ads to users of the app, and the revenues are split between SocialCash and the developer. Another product called PointCash enables people to pay real dollars or complete offers to sign up for services in exchange for virtual goods such as poker chips or a fancy virtual card to send to a friend.  The firm now runs ads on roughly 1,000 applications  SocialCash operates because Facebook, when it launched its application network in May 2007, left it up to developers to figure out how to turn their applications into money-makers on their own. FULL ARTICLE @ WASHINGTON POST

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SocialCash: The Way To Monetize SN Is Free iPods

READ WRITE WEB -- June 10 -- Social networking has been notoriously hard to monetize. A new startup called SocialCash thinks it has hit on the solution: incentivize ad participation with free stuff. SocialCash consists of two main products for developers: BannerCash, a traditional banner ad network for social applications, and PointCash, a virtual currency engine that allows users to complete advertising offers for points or coins. Users are given the option to earn stuff in return for completing offers. The company behind SocialCash is Gratis Internet. Their first site was FreeCondoms.com, which did $20.5m in revenue in its first 4 years by handing out condoms to college kids in exchange for personal information that it sold as leads to other companies. FULL ARTICLE @ READ WRITE WEB