TECH CRUNCH - Apr 17 - Fast growing daily deal service LivingSocial, which just raised $400M, has acquired long suffering social advertising network SocialMedia for $3M, all in LivingSocial stock. SocialMedia’s biggest asset today is probably its domain name. But a couple of years ago the company was one of the first companies to create a Facebook ad network that used your friends’ pictures in the ads. 2008 revenue was $15M, and 2009 revenue was on pace to hit $25M. Facebook tried to acquire the company. SocialMedia declined, and shortly afterwards Facebook threatened legal action against them for privacy policy violations. LivingSocial's February revenue was $50M, and projected revenue for 2011 is $1 billion.
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Lookery Cut Its Ad Rates In Half
TECH CRUNCH -- July 22 -- Nobody
can make money on social network ads. Even Google is having a hard time. Lookery, an ad network for social apps on Facebook and
elsewhere, is renewing a promotion, guaranteeing 15c per thousand
page impressions to app developers who sign up. With two ads per page,
that comes to 7.5c CPM. Back in
January, Lookery was offering 12.5c CPM. Other social app ad networks, such as Social Media, are commanding
~50c CPM by focusing on higher-quality
inventory. FULL ARTICLE @ TECH CRUNCH
See all posts on Lookery
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See all posts on SocialMedia
SocialMedia Pays Out $8 Million To App Developers
TECH CRUNCH -- June 19 -- SocialMedia, one of the leading advertising platforms for social network applications, announced today that they've paid out over $8m to developers since the platform's launch last year. The majority of this revenue has gone out to Facebook app developers, but the platform also supports applications running on OpenSocial. FULL ARTICLE @ SOCIAL MEDIA
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Mar 5-6, 2012 in San Francisco - The Game Dynamics For Brands Summit
Feb 29 - Mar 1, 2012 in New York - Reputation Preservation And Crisis Communication Summit
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Mar 13-14, 2012 in Boston - Social Media for Customer Service Summit Europe
Apr 23-24, 2012 in London - The 2nd Annual Corporate Social Media Summit West Coast
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