Wis.dm – It's Not Who You Know, It's What You Know

THE BOSTON GLOBE -- June 11 -- Wis.dm was founded by Martin Clifford (also cofounded Udate.com, a dating website acquired by Match.com for $150 million in 2003). Wis.dm received $5 million in VC funding last year. "Do you think food coloring can cause attention deficit disorder?" (No). "Don't you think Wikipedia is amazing?" (Yes). "Do you like pickles?" (Yes). "Do you find Wis.dm inexplicably addictive?" one user asked. 90% said yes. Wis.dm approaches social networking from a completely new direction. It uses content to bring people together. FULL ARTICLE @ THE BOSTON GLOBE