Social Networking Watch: News on the Social Networking and Social Media Industry

Lessons In E-commerce

ROCKY MOUNTAIN NEWS -- Oct 27 -- Rich Barton founded Expedia.com in 1994 and Zillow.com in 2006 and learned a few lessons along the way. "If it can be known, it will be known. If it can be rated, it will be rated. If it can be free, it will be free." Those three are true now, Barton says. "There are only a couple words in marketing that work every time. Free is one of them." He pointed to plentyoffish.com a free dating site that is taking over the dating world. FULL ARTICLE @ ROCKY MOUNTAIN

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This posts also appears on OnlinePersonalsWatch.

25% Layoffs At Seattle's Zillow

TECH CRUNCH -- Oct 17 --  Zillow had 155 employees, so at least 35 former employees are now looking for a job. "This was an incredibly painful decision for me and the leadership team, but, in the end, we concluded that we had no choice but to securely batten down the hatches as we sail into a major economic storm", said Zillow CEO Richard Barton. FULL ARTICLE @ TECH CRUNCH

Mark Brooks: SNS are tightening the belts now, across the board. Layoffs are too numerous to list but we're listing a smattering here today.