Social Networking Watch: News on the Social Networking and Social Media Industry

Advertisers Find Value In Smaller Sites

WASHINGTON POST -- Jan 1 -- Marketers have been flocking to big networks like MySpace and Facebook to get access to the millions of members. But to reach a more targeted audience, companies need to advertise on smaller communities built around a hobby, interest or age group. They certainly have plenty of options. Largepassions.com targets people who are a bit overweight, Jango lets people create their own customized radio station and then connect to other people with similar musical tastes, OnLoq.com is specifically to hip-hop lovers and Zolve.com for real estate agents. FULL ARTICLE @ WASHINGTON POST

Desperate Times Call For Desperate Measures

TECH CRUNCH -- Oct 8 -- Zolve, a social network for brokers and other real-estate professionals, has just come on the market. Its creator, a former real-estate broker, sees Zolve as a way for the industry to fight the public’s improved access to listing and pricing information by generating referrals. 2,200 brokers so far have signed up for the service that costs $395 the first year and $995 thereafter. FULL ARTICLE @ TECH CRUNCH